Exclusive Kicks

Exclusive Kicks, where sneakers and exclusivity join. This sneaker shop is a place where sneaker enthusiasts can spend all day at looking through our excellent selection of exclusive sneakers. We strive to make sure that our customers are the first in line for the newest and most exclusive kicks.

My Role

I was tasked to create a visual identity and brand for a shoe store. This brand had to have a logo, stationary, merch, and advertisements. I wanted to create an identity that can be remembered and is something that sneaker enthusiasts can understand and relate to.

Constraints

Sneaker Shop
Targets sneaker enthusiasts

Fulfillment of Requirements

The decisions I made to create this brand were tailored to meet the needs and wants of a sneaker enthusiast. I used a shoe which is widely recognized by sneakerheads as my logo so that this brand is memorable. The name “Exclusive Kicks” draws attention from others because of the “Exclusive” and feels young and playful with “Kicks” rather than “Shoes”. The colours work well together because they all contrast well with each other. The typography is sans-serif to make the brand feel modern. The graphic elements used are playful and dynamic and can be applied in many ways throughout the brand.

Logo

For the logo, my goal was to create something that a sneakerhead can know just by looking at it. I decided to create a specific version of Michael Jordan’s Air Jordan 1’s which are named “Chicago” due to the colours of the Chicago Bulls. This shoe is widely recognized as one of the most iconic sneakers of all time. It is one that can be depicted as soon as you see the colours red, white, and black along with the shape of the sneaker. I also wanted to make it look sketched with the thick stroke used throughout the shoe to give off a fun and approachable feeling.

Logo Variations

Colours

For the brands colours, I wanted to stay consistent with the logo, so I chose to use a vibrant red, black, and white. This red shows feelings of passion and love relating it the passion and love sneaker enthusiasts have for collecting rare kicks. The black was chosen because it contrasts extremely well with the other colours and compliments them in a cohesive way. The white was chosen because it can be applied in many ways and works well as a background colour.

Typography

For headings, I chose the typeface ITC Fraklin Gothic LT Pro because it’s a bold typeface that can be easily read and works well for important text. This typeface has many weights, but for Exclusive Kicks, I decided to stick to the demi compressed and demi compressed italic weights because it would only be used for headings, important text, and the logo. This typeface uses very straight lines which makes it very symmetrical.

For body copy, subheads, and quotes I chose the typeface Owners. Owners provides an extremely large family so I decided on using four weights of this typeface for a variety of text. This typeface sticks out and is unique because it has the style of a display typeface, but can be easily read.

Patterns

I created two patterns that stay within the brands style and are cohesive. For the shoe pattern, I wanted to create depth by spreading out the brand symbol and scaling them to different sizes. This pattern gives off a fun and playful feeling which can draw the attention of any sneaker enthusiast. For the “Exclusive” pattern, I wanted to create something dynamic, so I took “Exclusive” and stacked it with a stroked version of the type to create that. It gets the message through to customers that our inventory is exclusive which is what the brand is.

Stationary

A stationary for Exclusive Kicks would help them convey a sense of professionalism by providing official and legitimate documents that are brand-consistent. It would help in a case such as making a deal for a collaboration with another business.

Store Bags

Store bags would be provided to customers when purchasing products such as shoes, shoe care products, and merchandise. It utilizes the brands logo, typography, and colours.

Merchandise: Phone Case 1

Phone cases could be purchased or provided when exceeding a certain amount when purchasing from the shop. This particular case stays brand consistent by using it’s logo and colours.

Merchandise: Phone Case 2

This phone case utilizes one of the brands patterns which includes it’s symbol. This design is a fun way of expressing Exclusive Kicks brand identity.

Merchandise: Hoodie (White)

A hoodie is a comfortable and stylish way to raise memorability of the brand. It can be purchased from the shop or be provided by purchasing products which can establish brand loyalty.

Merchandise: Hoodie (Black)

Shop Sign

A long shop sign was used to fit the entire logo into it and establish brand visibility and street presence.

Jordan "Space Jam" 11 Advertisement

This Instagram square advertisement is showcasing the Jordan 11 “Space Jam” shoe which is extremely sought after sneaker. Using phrases such as “Back in stock” or “Pre-order now” can provide a sense of anticipation and excitement. It stays brand-consistent by using Exclusive Kicks logo and typography.

Jordan "Heiress" 11 Advertisement

This Instagram post advertisement was created to highlight the release of the Jordan 11 “Heiress” sneaker. The colours used were taken from the sneaker to stay consistent throughout the advertisement. It’s brand-consistent by using Exclusive Kicks logo and typography.